Sunday mornings used to to have an unique appeal.

Back then I spent the working week in London: Saturday was chores day, and Sunday only entailed a 6 mile run and a full English breakfast of orange juice, then local eggs, tomatoes, mushrooms, bacon, sausages and toast, and black coffee. Hence Sunday mornings were easy… ish.

Now I am self employed, Sundays remain the same. But the rest of week has changed.

Unusually this week, Monday was a day off, mainly due to exhaustion. My wife, Elizabeth, had worked on the internet to about 6 a.m., I had packed it in early at 2 a.m. (She’s says I am a part-timer). Having risen at 10 a.m. and checked email etc, we went into town at noon and spent three hours over lunch discussing our marketing strategies.

On a Stompernet call on Saturday our failing marketing strategies has been reasonably trashed by Paul L and John J!

Painful but pertinent.

Our business has five different types of clients and we had a single site with one marketing message that did not speak really effectively to any on them.

So today, at lunch, over a Devon cream tea, we defined our five sales funnels, powerbusinessblogging.com, smartersitedesign.com, simplefastsite.com, wordpresswarning.com, and diywebmastery.com; then we split out our back end hosting service as powerblogservice.com. We have just gone from two websites to six but at least now each site has a better defined audience and purpose.

Basically the ‘blog’ in the our Power Blog Service is now de-emphasised as the majority of our potential customers do not understand blogs. Why would a serious business want with a blog? After all, a blog is a celebrity indulgence, such as that of Paris Hilton (too slutty and depressing) or Lily Allen (too txty).

With our business re-engineered and Stompernet relaunched on 9/9/9 our lives are due to get busier over the next month. We have a Stompernet Local meeting on September 23rd at Bovey Castle. There are not many Stompers down in the South West of England so the meeting is open to the public, so, if anyone would like to find out a bit more about how to make a successful website then you are very welcome to attend the event.