by Russell on April 15, 2010
Follow Up Sequence or Follow Upside Down in Sequence?
Awoke at 4a.m. this morning with monkeys dancing on the hotel room roof. Looked for a piece of fruit to throw at them but thought better of it as I thought it might encourage them further. Returned to peaceful but clammy sleep
Liz rang at 7a.m a request to update the WordPress Thesis skins on our server to Thesis 1.7 so got to work on this and missed breakfast.
Follow Up Sequences Tips
On the infusionsoft Mastery course this morning, the session was the best one so far: Micah Mitchell covered Follow Up Sequences and Email Templates. These can be immensely powerful in the right (skilled) hands and I came away with a bunch of really good tips to improve conversions, recover cart abandonment, reduce post sale support calls and increase retention rates. Worth the course fee several times over in itself.
Carl Chapman also gave an incredibly insightful description of his Infusionsoft setup from squeeze page, order form, through follow up sequences and on to the membership site.
Follow up to Follow Upside Down – Ziplining the Canopy
After lunch we had a ‘free’ so decided to do something even more reckless that create a trackable link
Led by Stanning and Carlo, our guides, Micah then me, then Maggie, Jay and then David followed each other upside down through the canopy.

Micah and Maggie glad to have survived

David proves its as easy as falling of a tree

The Canopy is beautiful when viewed from this perspective

Maggie cant stop laughing

Just let go

A tentative start

I wish I could fly

Look no brains - I meant hands

Is that a tightrope I see before me?

Get off those electricity wires!

Maggie completes the first two lines unperturbed

The dismembered arm prepares to pluck another victim

Intrepid Infusionsofties

Initial Briefing - have you been to the restroom?

David ascends the path to the launch site

We trek through the jungle to the battling ants and humidity
David Shows Us What He’s Made Of
Now is time for a siesta
by Russell on February 1, 2010
It’s been a while since I have written on this blog. I have been focused on work and not had time or inclination to make some personal commentary.
Right now it is 1:48 a.m., I am listening to Earth Wind and Fire (on Grooveshark) blast out ‘Reasons’ as I write.
I didn’t run this morning as my running partner called off. I was not put out too much as it was below zero and the weather forecast was for hailstones. Instead, I watched Andy Murray ultimately disappoint in the Tennis Australian Open Men’s Final due to his poor first serve. Five set points missed in the third set: close but no cigar. Actually not really that close at all. Maybe, when Roger Federer retires, we can have a British Tennis Champion.
The afternoon and evening was spent writing my first WordPress plugin. I should finish it tomorrow morning. With good promotion it should be excellent linkbait for my wordpress site
Why the title of this post? Last night, the movie version of the Hitchhikers Guide To The Universe was on TV. Martin Freeman, Stephen Fry and Bill Nighy murdered an excellent script with gratuitous lack of irony and humour. It was completely flat, flatter than the whale. Zero out of five. All of it should have stayed on cutting room floor or somebody should have hit the delete button (followed by “Yes” to the “Are You Sure You want to cast this movie into the abyss?” prompt) . The movie is dingoes kidneys. If only an outsized dog from another universe would go back in time to 2005, appear for an instant, and swallow the entire movie set. Hitchhikers is a great series but my strong recommendation is to stick to the cassette tapes of the radio series or the TV series, it’s a thousand times better.
Now heading off to a bed, but first, a nightcap. Perhaps a Pan-Galactic Gargle Blaster?
- Take the juice from one bottle of that Ol’ Janx Spirit
- Add 1 measure of water from the seas of Santraginus V
- Melt 3 cubes of Arcturan Mega-gin into the mixture (it must be properly iced or the benzene is lost)
- Bubble 4 litres of Fallian marsh gas through it (in memory of all those happy Hikers who have died of pleasure in the Marshes of Fallia)
- Over the back of a silver spoon float a measure of Qualactin Hypermint extract, redolent of all the heady odours of the dark Qualactin Zones.
- Drop in the tooth of an Algolian Suntiger. Watch it dissolve, spreading the fires of the Algolian suns deep into the heart of the drink.
- Sprinkle Zamphour
- Add an olive
- Drink…but very carefully.