What is Amazon PinPoint?

Last Updated : 07-Oct-2020

Amazon Pinpoint is an AWS service that you can use to engage with your customers across multiple messaging channels. You can use Amazon Pinpoint to send push notifications, emails, SMS text messages, and voice messages.

Amazon Pinpoint features

This section describes the major features of Amazon Pinpoint and the tasks that you can perform by using them.

  • Define audience segments
  • Engage your audience with messaging campaigns
  • Create user journeys
  • Provide consistent messaging with templates
  • Deliver personalized content
  • Analyze user behavior
  • Send test messages

The personlizeed content can be created using Amazon Personalize. Amazon Personalize, a fully managed sevrice, enables developers to build applications with the same machine learning (ML) technology used by Amazon.com for real-time personalized recommendations – no ML expertise required.

Amazon Personalize provisions the necessary infrastructure and manages the entire ML pipeline, including processing the data, identifying features, using the best algorithms, and training, optimizing, and hosting the models. You will receive results via an Application Programming Interface (API) and only pay for what you use, with no minimum fees or upfront commitments. All data is encrypted to be private and secure, and is only used to create recommendations for your users.

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